Jenny Kassan's Page
http://www.jennykassan.com/
http://www.jennykassan.com/blog/
Jenny has over two decades of experience as an attorney and advisor for mission-driven enterprises. She has helped her clients raise millions of dollars from values-aligned investors and raised over one million dollars for her own businesses. Jenny is certified as a coach by the...
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New businesses need money, but entrepreneurs are sometimes anxious about raising capital from traditional sources like ve...
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Jenny Kassan posted a blog post
Frequently Asked Questions from Investors and How to Answer Them
April 19, 2017
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Jenny Kassan posted a blog post
Community-Funded Wool and Fiber Mill Nearing Completion!
April 19, 2017
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Jenny Kassan posted a blog post
I Can’t Keep Silent about this Anymore: Women and Capital Raising
I started helping mission-driven entrepreneurs raise capital almost ten years ago. My clients have collectively raised almost $20 million, with amounts ranging from $150,000 to $4 million. About two years ago, I was compiling a list of the clients that I had helped to raise money. At that time...
April 19, 2017
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Jenny Kassan posted a blog post
Bridging the Gap Between Philanthropy and Impact Investing
April 19, 2017
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Jenny Kassan posted a blog post
What stage of business is the right time to raise money?
April 19, 2017
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Jenny Kassan posted a blog post
5 Unconventional Tips for Talking to Investors
1. Start the conversation by asking questions like What’s important to you when making an investment? What’s frustrating to you about the investment opportunities that are available? 2. Really listen! Imagine what it feels like to be them. Do a lot more listening than talking. 3. Show empathy –...
April 19, 2017
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Jenny Kassan posted a blog post
Why do people assume your business is a nonprofit?
I have a client that I’ve been helping to raise money from investors. It is a for-profit corporation that is successful and profitable. I am not exaggerating when I say that at least half of the people that I tell about this business assume it is a nonprofit. The CEO of this company has told ...
April 19, 2017
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Jenny Kassan posted a blog post
I was recently interviewed by my friend Tania Vasallo, the founder of The Courage to be Happy Community. Every month, she interviews an Inspiring Woman Of Courage and shares the interview with her community. This month she featured me! I’m sharing the interview with my own community here. If y...
April 19, 2017
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Jenny Kassan posted a blog post
What are investors looking for? It’s not what you think!
I’ve been helping entrepreneurs raise capital for about ten years and have raised money for my own business three times. I also talk a lot to investors. I have learned that investors are looking for a lot more than a good financial return. Here is a list of some of the main things investors c...
April 19, 2017
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Jenny Kassan posted a blog post
How to find the right investors for your company
Enjoy this short video about how to find the right investors for your company and avoid the wrong ones.
April 19, 2017
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Jenny Kassan is now a member of Berrett-Koehler Community
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