Jonathan Cagan posted a blog post

Connecting with your Inner Child

In the realm of breakfast foods, Pop-Tarts is unlike any other.  A true breakfast treat, sugary enough to give pause to health-minded moms, they entice with more than simply their flavor, providing an experience that transcends simply the combination of ingredients.  Now, Kelloggs is building o...

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April 19, 2017

Jonathan Cagan posted a blog post

Changing Emotions

When creating a product, it is important for a company to recognize emotion-based market segmentation. Customer segments can differ in terms of their emotions about the same product. Younger teenagers may see their first cell phone as a symbol of freedom and a step of independence away from the...

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April 19, 2017

Jonathan Cagan posted a blog post

Take XBox Kinect on an emotion-driven ride

We got the new XBox 360 Kinect this week.  Wow.  What fun!  What a great experience.  The unit itself is classy, projecting a feeling of substance and elegance.  It self-calibrates, engendering a feeling of relief that it is so easy to use, and even better it immediately gets you to the fun.  B...

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May 18, 2015

Jonathan Cagan posted a blog post

Holiday Shopping

As the shopping holiday season approaches, many have been focusing on product prices, with buzz about high profile retailer promotions that are taking place earlier than ever, long before Black Friday.  And then there are some products that customers seek to buy, pre-ordering if necessary, and ...

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May 18, 2015

Jonathan Cagan posted a blog post

Verizon and the iPhone…why AT&T must be scared

Everyone knows that the rumors are true.  They have to be, for Verizon is now selling the iPad.  In just months if not sooner, Verizon will offer the iPhone, ending the 5-year exclusive relationship between Apple and AT&T.  The iPhone was the first broad-reaching smartphone, and many feel i...

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May 18, 2015

Jonathan Cagan posted a blog post

Fast Lines, Fast Beers, Fast Checkout

Ever get really frustrated, even angry, while waiting in line for a beer at the football game? A company named GrinOn has tackled that problem. GrinOn recently invented the Bottoms Up Draft Beer Dispensing System, which fills a beer glass from the bottom up to minimize the time it takes to fi...

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May 18, 2015

Jonathan Cagan posted a blog post

Taking (Some) of the Agony out of Air Travel

Air travel is an extremely emotional experience, yet very few companies have leveraged emotion as a way to enhance the air travel experience. Southwest has sought to make a more enjoyable and pleasant flight experience overall; others are beginning to look for new ways to connect the emotion of...

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May 11, 2015

Jonathan Cagan posted a blog post

Choosing a College: Choosing Carnegie Mellon University

It may seem that big life choices should be based solely on a rational decision making process, but emotions can be just as much a part of the decision. From where to live to where to go to school, people are constantly influenced not only by what they think, but how they feel. There are many f...

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May 11, 2015

Jonathan Cagan posted a blog post

Creating “A Little Weirdness”

Many of these blog entries have explored how emotions can help to create a product or service that customers love to use and interact with. These same principles can be applied to the design of a business or a corporate culture. Looking at Fortune’s “Top 100 Best Companies to Work For”, many of...

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May 11, 2015

Jonathan Cagan is now a member of Berrett-Koehler Community