Robert B. Tucker is president of The Innovation Resource, a consulting firm based in Santa Barbara, California. He advises companies ranging from Sun Microsystems to Duracell to Citibank on how to redesign their innovation processes for growth. A former adjunct professor at the University of California, Los Angeles, he is the author of Winning the Innovation Game, How to Profit From TodayÆs Rapid Changes, Managing the Future: 10 Driving Forces of Change, and Customer Service for the New Millennium. For more information about Robert Tucker or Innovation Resource, please visit www.innovationresource.com.