In their much-anticipated sequel to the bestseller Ideas Are Free (over 50,000 copies sold), Alan Robinson and Dean Schro...
Measure it! Have you ever needed to think of a catchy name but didn't know where to start?
Wouldn't it be nice to have insights when you needed them, instead of waiting for inspiration to strike?
Why does one brand thrive while others languish in today's fast-paced, ever-changing marketplace?
A new and thoroughly revised edition of marketing and positioning genius Mark Levy, which helps readers unleash their inn...
This new expanded second edition is an international bestseller with over 200,000 copies sold and translated into 15 lang...
Do you want to get your brain spinning creatively on novel solutions to the most intractable problems?