How to Be an Inclusive Leader
Your Role in Creating Cultures of Belonging Where Everyone Can Thrive
Jennifer Brown (Author)
—Jan Jones Blackhurst, Executive Vice President, Public Policy and Corporate Responsibility, Caesars Entertainment
“So many of us want to be even more inclusive as leaders, but for a number of reasons we aren't always sure how. It is truly a journey, and we're all at different places. Jennifer Brown writes with compassion and empathy while giving us a little kick in the pants. The reality is that we can all do more to make our teams and workplaces more inclusive, and this important book shows actual steps for making this happen.”
—Mike Robbins, author of Bring Your Whole Self to Work
“Finally, a book that acknowledges that allyship is a continuum and that all of us should up our advocacy constantly, like working a muscle. The situational examples allow us all to dress rehearse how we'll meet these moments when they come up in real life. A must-read for anyone committed to a world where we all belong and contribute fully.”
—Kat Gordon, founder and CEO, The 3% Movement
“How to Be an Inclusive Leader is a fantastic read! Jennifer Brown is incredibly thought-provoking, especially around the concepts of fairness, equity, privilege, and what it means to be on the right side of social change. How to Be an Inclusive Leader digs deep on the root causes of inequality in the workplace, showing how we must be intentional about disrupting the status quo. We are living in challenging times, where we must innovate and explore and pull every possible lever of change. If you've been looking for a book that will help you drive real change at your organization, this is it!”
—Erin Uritus, CEO, Out & Equal Workplace Advocates
“In How to Be an Inclusive Leader, Jennifer Brown adds crucial action-oriented perspectives on how to build the most effective, innovative cultures: by helping leaders ensure that all team members feel that they belong. At a time when most discussion is focused on platitudes or justifying the benefits of diversity, Jennifer provides strategies to drive impact across organizations. As major demographic shifts change the global workforce, this book is essential reading for any leader wanting to build a resilient, future-proof organization.”
—Aubrey Blanche, Global Head of Diversity and Belonging, Atlassian
“I've long valued the modern lens through which Jennifer approaches diversity and inclusion, and How to Be an Inclusive Leader lends a long-overdue voice to inclusive leadership in the new workplace. As the increasingly diverse workforce looks for accountability from their employers, it's more important than ever for leaders to ensure that they're not just talking about inclusion but creating a culture in which employees feel comfortable bringing every part of themselves to work. This book is the leader's guide to doing just that.”
—Tia Silas, Vice President, Global Chief Diversity and Inclusion Officer, IBM
“Jennifer effortlessly tackles the power and significance of strategically practicing inclusion for the benefit of everyone without the standard complex and empirical processes that may work for great business plans, however, not for the vastly diverse people who drive and execute them. Jennifer skillfully, with a visceral and purposeful approach, exhibits her master-class global expertise as the leading authority on developing a culture of belonging by offering us the very pragmatic Stages of the Inclusive Leader Continuum and reminding us that our journey begins with a series of important steps. My first step was reading this book.”
—H, Walker, Director, Global Diversity, Inclusion and Community Engagement, McDonald's Corporation
CHAPTER ONE
Starting Your Journey
You are empowered. If you want to get healthy, you don’t wait for someone to hand you vegetables—you get informed, you research nutrition, and you challenge yourself to start exercising! Don’t wait for someone to hand you a broader worldview. Go get it.
—LESLIE SLATON BROWN, Chief Diversity Officer, Hewlett-Packard
As you begin turning pages in this book, you will find that I won’t always be able to provide simple answers for dealing with complex situations. Each organization is unique, and each diversity dilemma has its own dimensions. What I do commit to is giving you a new framework with which to understand yourself as a key player in your company, our society, and in the wider world in this critical moment as we move toward greater and greater diversity. I am going to give you the tools to wield so you can be an active leader rather than a passive bystander and be someone who attempts to make positive change, rather than someone who’s at the mercy of the changes happening all around them.
In my bid to simplify a complex topic, reflect what I have observed to be true, and inspire you, the reader, into action, I came up with what is the central architecture of this book—the Inclusive Leader Continuum. The more I share it with audiences around the world, the more confirmation I receive of its universal applicability. Everyone can find themselves in it somewhere, often at multiple points, depending on their knowledge about and level of advocacy on behalf of different communities of people.
When it comes to something as multilayered as diversity, none of us is an expert. We can always be doing something more, specifically for communities that need the support of our voice and social or professional capital. You will learn more about such opportunities in this book.
When it comes to something as
multilayered as diversity, none of
us is an expert. We can always be
doing something more.
The Stages of the Inclusive Leader Continuum
The Inclusive Leader Continuum has four stages, each with a few distinctive characteristics (see Figure 1.1).
Unaware
Everyone has to start somewhere, and the first stage of the journey along the continuum is hallmarked by not knowing much about the issues around inclusion or how inequalities are perpetuated. It’s easy to live in this stage if you’re part of a majority demographic and you grew up without being exposed to many different types of people. Inclusion might not seem like a pressing issue because you haven’t really experienced the feeling of exclusion.
Many people remain at this stage because they believe they’re well-intentioned and that things will just work out. They might believe in their own innate goodness and that their progressive values are obvious to other people, so they don’t think they need to say or do anything differently. What they don’t realize is that inequalities are so baked in to systems and processes that it takes real effort to disrupt the status quo. They also don’t realize that the benefits of an inclusive workplace often need to be fought for and are worth fighting for; those benefits include better team cohesion, higher productivity and retention and, ultimately, higher profitability.
To work toward equality, many individuals must work together, including those who haven’t felt excluded in society or the workplace. This stage is about beginning to understand the reality of inequalities in the workplace and the role every inclusive leader should play in making a difference.
Aware
At this stage, you begin to understand how much you don’t know and realize you have so much left to learn. This stage is for deep self-reflection and internal dialogue about how your perceived experience does not square with others’ world reality. This stage will likely require you to acknowledge your own inner discomforts and the experiences that led you to experience them. In the process, you may realize that you’ve been making work decisions based almost solely on your own experiences without considering other perspectives. In addition to such overwhelming realizations, this stage may also come with some shame or guilt about missed opportunities. You may come to understand your colleagues’ advantages and disadvantages and what has made their lives and career progressions relatively easier or harder. These insights contain clues for action.
At this stage, you reflect on whom you’ve sought out for support and where you haven’t felt supported, and you explore, perhaps for the first time, what kind of support you can give and who is most in need of it. This stage awakens you to your own limitations and advantages and asks that you activate in order to make changes for yourself and your workplace.
Active
What good is knowledge if it’s not applied? The choice to become active is the do-or-die moment for anyone aspiring to be an inclusive leader. This is the moment when you sign up to do more, to put yourself into places of discomfort, and to assume a new level of responsibility as a friend, colleague, and especially as a leader. In this stage, you also need to shed unproductive behaviors, mindsets, and resistance points that have either prevented you from taking action in the past or that continue to distract you and slow you down.
At this stage, you’re communicating ideas that are new to you and are trying to find your voice, which can feel awkward. This stage might come with more risk because you are more visibly taking action. As you start to express your own perceptions and try to be more inclusive, things won’t always go smoothly. Some people won’t agree with your views, and others won’t like the way you communicate those views—even if your heart is in the right place. As with anything, humility and resilience are key. If you feel the sting of criticism, don’t decide it’s easier to watch from the sidelines. Remember, nothing worth fighting for is easy.
Advocate
Once you’ve exercised your fledgling skills during the Active stage, you are ready for more. Now you can focus on not just who needs support, but also how systems need to evolve to interrupt harmful practices that perpetuate an unequal playing field. In other words, you’re committed in word and deed to making your workplace more inclusive.
You may find yourself increasingly ready to be more public with your efforts to be bolder, to challenge others more directly, and to question systems that so many people have taken for granted. This seemingly fearless stance becomes your new normal. You learn the language of inclusion and get comfortable with knowing you will make mistakes. Others begin to follow along and gain inspiration from you.
You can think of this stage as a natural inclination: when you see something, you say something and you do something. You speak up when you hear inappropriate language or humor. You wonder why the new intern pool isn’t more diverse and suggest strategies to change it. You are used to being uncomfortable, routinely, and you can confidently use the tools at your disposal to influence others or gain their support.
I organized this book into chapters that align with this journey. Think of it as a step-by-step guide to become an inclusive leader. However, one of the most important things to remember is that no one travels along the continuum only once. You will travel back and forth between stages multiple times, depending on which community or identity you’re currently educating yourself about. For example, you may feel confident advocating for the LGBTQ+ community as a whole but still find yourself unaware of the challenges that transgender or non-binary people face. As the saying goes, you don’t know what you don’t know. That’s why I believe all leaders can benefit from returning again and again to the Unaware stage and working their way back through the continuum.
You are apt to find that the stories and examples in the earlier chapters will broaden your thinking and help you gain new perspectives on a range of issues. As you uncover your knowledge gaps and biases and change the way you think about supporting different groups of people, you will move on to the next stage. You may also learn how to better relate to colleagues who are at the beginning of their journeys to becoming inclusive leaders and begin to understand how you might help them advance. Rather than considering advocacy a destination, it’s better to see the continuum as a journey, one on which you try to make progress every day.
Diversity Dimensions
If you’ve been thinking that inclusion doesn’t affect you directly, think again. Most of us have both visible and invisible aspects of diversity, or so-called diversity dimensions. These parts of our identity make us who we are. Many people do not feel totally comfortable sharing all these parts of themselves at work, so they downplay who they are in order to belong. This is called covering. In a white paper entitled “Uncovering Talent,” New York University School of Law Professor Kenji Yoshino and former Deloitte University Leadership Center for Inclusion Managing Principal Christie Smith identify four main categories across which many people feel the need to downplay their identities: 1
APPEARANCE Individuals alter their self-presentation, including grooming, attire, and mannerisms, to blend into the mainstream (for example, a Black woman might straighten her hair to deemphasize her race, 2 or a Jewish man might go to synagogue in the morning, then take his kippah off when he gets to work).
AFFILIATION Individuals avoid behaviors widely associated with their identity in order to negate stereotypes about that identity (for example, a mother may not talk about her children in case anyone infers she is less committed to her work, or someone older than others in their position might be careful not to mention their age or anything that might date them).
ADVOCACY Individuals avoid specific topics related to their identity so they don’t have to defend that particular group (for example, a veteran might not challenge a joke about the military, or someone of Chinese descent might not correct people if they make comments that use Asian stereotypes).
ASSOCIATION Individuals avoid being around certain others (for example, an LGBTQ+ person may not bring their same-sex partner as a +1 to work functions, or someone who is not a social drinker may not attend the after-work drinks they were invited to by their manager).
According to the white paper, most employees actively downplay one or more identities at work, and those who are less represented in the workforce, particularly at leadership levels, report covering more often. When people don’t feel comfortable bringing their authentic selves to work, there are serious issues for both individuals and organizations. People who are constantly covering can feel isolated and unsupported by their colleagues. Such situations aren’t ones in which people do their best work or in which they choose to stay if they have other job options.
Most employees actively downplay
one or more identities at work.
I reveal in my keynote speeches how I’ve become quite good at covering, myself—expending extra energy to manage my more stigmatized identities. I first developed this skill when I came out as a member of the LGBTQ+ community in my 20s and downplayed this deep personal truth in a series of professional roles, from stage performer to HR professional to entrepreneur. I saw no role models who shared my story (at least, who openly shared it, or who were visible to me). I eventually reached a point of professional status where I found the courage to be my authentic self—most of the time. Owning my own business played a major role in this, since I didn’t feel at risk of being fired or ostracized from my own staff. But I still feel vulnerable when I consult with clients and meet prospects and sense they might hold stereotypes or biases about aspects of my identity.
I am certainly not alone in this experience. Many people are worried about being judged or discriminated against at work if they draw attention to a certain part of their identity, so they never reach the point where they feel comfortable being their whole self at work.
The Tip of the Iceberg
When my consulting company works with clients, we often use the metaphor of an iceberg to explore what it means to cover. Consider Figure 1.2, which shows an iceberg floating in water, with certain diversity dimensions visible above the water and others beneath the waterline.
Certain life experiences, like the following, can also play a huge role in our personal identity but remain invisible to our colleagues.
SOME OF THE WAYS PEOPLE COVER 3
• I don’t talk about my child who has Down Syndrome.
• I don’t talk about my children and my spouse.
• I couldn’t tell the executive team that I was missing important meetings to take my daughter to appointments during their transition to a man.
• I don’t go out to lunch with other people because I don’t want them knowing I am a diabetic.
• I go to my AA meetings during lunch and avoid events with drinks at all costs, which makes it seem like I am antisocial.
• My executive team doesn’t know I have a child in prison.
• I don’t share that my parents are still very poor and live in rural Appalachia.
• I don’t tell people that I changed my Russian name to an American name and took classes to remove my accent.
• I take sick days to go to dialysis.
• I have to take personal days for Jewish high holidays.
• I turned down the request to lead the Disability Employee Resource Group as a sponsor because I was afraid people would find out I am bipolar.
• No one knows I have an intense fear of public speaking and I have to take medication every time I speak in front of clients.
• No one knows that I care for my father, who has HIV.
• I “pass” for white so don’t keep pictures of my biracial parents at work.
• No one knows that my parents came to this country by crossing the border and that they don’t speak English.
• No one knows that I am transgender.
In my company’s consulting work, we meet with teams to help them understand how the iceberg metaphor plays out in people’s work experiences. During our diversity workshops, we discuss the following questions:
• Which aspects of you float in plain sight for all to see?
• Which do you keep concealed beneath your waterline?
• Where do you set your waterline to feel safe?
Every one of us is so complex that it makes no sense to assume you know who someone is based on what’s visible, but people make assumptions about each other nonetheless. Instead, it is immensely helpful to simply be aware that we all have an iceberg where potentially just the tip is showing.
When people meet me or work with me for the first time, they probably assume correctly that they know my race, gender, and generation, but they are likely to misidentify the less observable aspects of who I am, such as my religion, educational background, or sexual orientation. I have passing privilege, which means I can allow myself to be mistaken for a straight woman and choose not to bring up the fact that I have a same-sex life partner. Depending on how comfortable I am in my environment, and what behaviors or attributes are valued in my workplace, I may or may not bring up more of what has shaped my work experiences. If I do, that effectively lowers the waterline of my personal diversity iceberg.
Many others carry certain identities and are extremely familiar with this balancing act. National Public Radio began a program within the last few years using a term from linguistics as its title: Code Switch. Linguists typically use code switching to mean the instant and frequent switching between two distinct languages, like Spanish and English among many Puerto Rican New Yorkers. But journalist Gene Demby, lead blogger for NPR’s Code Switch team, says many of us subtly, reflexively change the way we express ourselves all the time. “We’re hop-scotching between different cultural and linguistic spaces and different parts of our own identities—sometimes within a single interaction.” 4
Yoshino and Smith’s research on covering in the workplace and Demby’s explanation of code switching have illuminated the extent to which many individuals feel they don’t belong in the workplace. They have internalized messages of exclusion and feel forced to cover and code switch in order to be included.
In exploring your role in this dynamic, you may discover that you are also covering, and that this is affecting your potential. Of course, you don’t need to share all the details of your private life at work, but if you anticipate being negatively stereotyped about a certain aspect of your identity, it takes extra effort to adjust how you show up, and this valuable energy could be leaking away from your productivity.
When I’m conducting diversity workshops, I challenge executive leaders in particular to share more of who they are—to get vulnerable. It is especially critical for leaders to do this because thousands of eyes are on them and many decisions about authenticity and bringing one’s full self to work can have an impact on whether or not an individual employee, looking upward, sees their story and their background reflected. In one of my workshops, a leader responded to the challenge to stop covering by “coming out” as Jewish to his Christian management team. In another workshop, an executive shared that he didn’t have a college degree. Yet another shared that he’d grown up in an abusive and alcoholic family. In an age in which particularly younger talent isn’t going to be persuaded to follow senior leaders based on title alone, it behooves every leader to revisit where they set the waterline on their personal iceberg and to show up more fully and honestly as human beings.
As you work to transform yourself into an inclusive leader, remember that we all know something about diversity through our own experiences, and people around us are covering on a daily basis. When a significant number of people in an organization are not reaching their full potential because they don’t feel like they belong or can bring their whole selves to work, everyone is affected.
The Road Ahead
We’re at a point in history in which people are increasingly ready to live their truth, both in their personal lives and at work. The myopic leadership and talent management norms that worked in the past will not keep working in the future. The dialogue about the importance of inclusion in our workplaces is accelerating, and people are finding their voices and learning how to use them. Any leader out of step with these developments, who has little curiosity about or commitment to standing up for this conversation, risks their reputation, their credibility, and most importantly, their opportunity to resonate with coworkers in a way that unleashes creativity and results. Companies that have not been prioritizing inclusion won’t be able to stay competitive moving forward.
I have talked with thousands of leaders who want to be more inclusive in how they value everyone’s voices at the table so they can hear diverse perspectives offered up by those voices. Like it or not, the work begins with you rolling up your sleeves and taking a long, hard look at yourself—your biases, what you say or don’t say, how you might resist taking action by deflecting responsibility—before determining how you can do better and how your entire organization might do better. It also requires that you honestly assess how you show up at work—especially if you have ever felt a compulsion to downplay who you really are in order to belong.
Fortunately, in my work with so many well-meaning leaders, I have noticed a consistent pattern in their journeys from uncertainty to confidence. You can follow a well-trodden path from trepidation to transformational leadership to become the true champion of progress you have always wanted to be. By deciding to read this book, you have demonstrated that you are committed to growth, to pushing yourself, to being uncomfortable with your own limitations and inadequacies, and to opening yourself to the experiences of others— even if there is no fast track to success. And this is the best possible place from which to start your journey as an inclusive leader.
So, let us begin.