The Secret 3rd Edition
What Great Leaders Know and Do
Ken Blanchard (Author) | Mark Miller (Author) | John C. Maxwell (Foreword by) | Joe Bronzi (Narrated by)
Publication date: 09/02/2014
Bestseller over 550,000+ copies sold
The authors get at the heart of what makes a leader successful in this classic business fable. Newly promoted but struggling young executive Debbie Brewster asks her mentor, “What is the secret of great leaders?” His reply—“great leaders serve”—flummoxes her, but over time he reveals the five fundamental ways that leaders succeed through service. Along the way, Debbie learns:
• Why great leaders seem preoccupied with the future
• How people on the team ultimately determine your success or failure
• What three arenas require continuous improvement
• Why true success in leadership has two essential components
• How to knowingly strengthen—or unwittingly destroy—leadership credibility
This new edition includes a leadership self-assessment so readers can measure to what extent they lead by serving and where they can improve. The authors have also added answers to the most frequently asked questions about how to apply the SERVE model in the real world. As practical as it is uplifting, The Secret shares Blanchard and Miller's wisdom about leadership in a form that anyone can easily understand and implement.
At one time or another, everyone in a position of authority-whether in a multi-national corporation or a local volunteer group-wonders what the key to great leadership is. And who better to answer that question than the team of Ken Blanchard, whose books on leadership have sold over 20 million copies, and Mark Miller, who worked his way up from line worker to vice president of one of the largest fast-food chains in the country. In The Secret, Blanchard and Miller use the uniquely accessible "business fable" format that Blanchard pioneered to get at the heart of what makes a leader truly able to inspire and motivate people. Debbie Brewster, recently promoted and struggling, finds herself about to lose her job due to poor performance. In an attempt to save her career, she enrolls in a new mentoring program offered by her company. Much to her surprise, Debbie finds her mentor is none other than Jeff Brown, the president of the company. Debbie decides that she is going to ask her new mentor the one question she feels she desperately needs answered: "What is the secret of great leaders?" Jeff's immediate answer-that great leaders serve their followers-completely flummoxes Debbie. Over the next 18 months, Jeff helps Debbie discover and explore five fundamental ways that leaders lead through service.
The Secret puts what Blanchard and Miller have learned about leadership in a form that anyone can easily understand, embrace, and pursue. It is a book that will benefit not only those who read it, but also the organizations they work in and the people who look to them for guidance.
The second edition includes revised and updated content including:
• A new foreword by John Maxwell
• A new resource section in the back matter summarizing key learning points
• A greater focus on the book's primary focus: servant leadership
• A more humanized protagonist
• Numerous other minor renovations throughout
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The authors get at the heart of what makes a leader successful in this classic business fable. Newly promoted but struggling young executive Debbie Brewster asks her mentor, “What is the secret of great leaders?” His reply—“great leaders serve”—flummoxes her, but over time he reveals the five fundamental ways that leaders succeed through service. Along the way, Debbie learns:
• Why great leaders seem preoccupied with the future
• How people on the team ultimately determine your success or failure
• What three arenas require continuous improvement
• Why true success in leadership has two essential components
• How to knowingly strengthen—or unwittingly destroy—leadership credibility
This new edition includes a leadership self-assessment so readers can measure to what extent they lead by serving and where they can improve. The authors have also added answers to the most frequently asked questions about how to apply the SERVE model in the real world. As practical as it is uplifting, The Secret shares Blanchard and Miller's wisdom about leadership in a form that anyone can easily understand and implement.
At one time or another, everyone in a position of authority-whether in a multi-national corporation or a local volunteer group-wonders what the key to great leadership is. And who better to answer that question than the team of Ken Blanchard, whose books on leadership have sold over 20 million copies, and Mark Miller, who worked his way up from line worker to vice president of one of the largest fast-food chains in the country. In The Secret, Blanchard and Miller use the uniquely accessible "business fable" format that Blanchard pioneered to get at the heart of what makes a leader truly able to inspire and motivate people. Debbie Brewster, recently promoted and struggling, finds herself about to lose her job due to poor performance. In an attempt to save her career, she enrolls in a new mentoring program offered by her company. Much to her surprise, Debbie finds her mentor is none other than Jeff Brown, the president of the company. Debbie decides that she is going to ask her new mentor the one question she feels she desperately needs answered: "What is the secret of great leaders?" Jeff's immediate answer-that great leaders serve their followers-completely flummoxes Debbie. Over the next 18 months, Jeff helps Debbie discover and explore five fundamental ways that leaders lead through service.
The Secret puts what Blanchard and Miller have learned about leadership in a form that anyone can easily understand, embrace, and pursue. It is a book that will benefit not only those who read it, but also the organizations they work in and the people who look to them for guidance.
The second edition includes revised and updated content including:
• A new foreword by John Maxwell
• A new resource section in the back matter summarizing key learning points
• A greater focus on the book's primary focus: servant leadership
• A more humanized protagonist
• Numerous other minor renovations throughout
